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Tools to Create More Video Content

When live video on social media became a thing, it catapulted some people to stardom and increased anxiety for others. Video is not going anywhere. In fact, video is increasing and as platforms offer more access for streaming, you need to know how to create great video.

Before investing in costly editing software or thinking you need to hire someone else to do the work for you, take a read.

Here are some key tools you need to up your video content creation game.

Your Phone

With every update the smartphone in your hand is becoming more and more powerful. Do a deep dive into the apps on your phone to see the full capabilities.

The selfie camera is now more powerful and can record better quality video.

The editing features have also been improved and you can do basic cuts and transitions on some devices.

You can add text to your video and save them before uploading to your website or social account.

Don’t know where to start? Ask a teenager who has a TikTok or another social account.

Your Laptop

The Photo app on your Windows computer can handle very basic video edits. You can trims videos, add various photos and videos to a new project for export. Add text and other transitions to your video.


While this app began with photos and graphics, their stock video and audio selection is growing. With Canva, you can do basic edits and process a video that is less than 20 minutes long. You can do a lot with the free version of the app, the pro version does give you more content options.

Online Video Editing Apps

Other options for editing video are listed below. These are also useful for adding text to screen, converting the video to audio or text.

VEED – Online Video EditorWisecutLumen5 – Video Maker | CapCut


Need to convert a video from one format to the next or reduce the size of the file? Then Handbrake is a free tool that will allow you to do this. It can work on Mac, Windows, Linux devices.

When to Get Help?

If you are ready to add content but know you do not have the bandwidth to learn new software, then get help. Ask a family member who can work for free as part of their chores. Pay a virtual assistant or a freelancer to edit your videos. If you need help from idea to production, then research who in your community does quality service and can deliver on time.

I help Caribbeanpreneurs and women executives to leverage modern storytelling strategies to share ideas that transform lives and build thriving businesses. I am a mentor, business strategist, a certified Business Continuity Specialist and the author of Start, Grow, Thrive: Build a Business to Last and other books.

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